A rebrand of Shangri-La Group’s loyalty programme The Golden Circle. With a new name comes with a new direction: They are the digital gateway to the group, a portal to connect with new audiences, nurture relationships with their existing members, while retaining their heritage with a contemporary audience.
A rebranding project I’ve worked during my time at Superunion. We crafted a new narrative for them - ‘The Curators of the Good Life’. As curators, they help inspire and navigate experiences for their members, old and new, to discover their own Shangri-La.
(Creative Direction: Superunion)
(Design Director: Gianluca Crudele)
(Design: Emily Kwok & Kylie Lee)
A rebranding project I’ve worked during my time at Superunion. We crafted a new narrative for them - ‘The Curators of the Good Life’. As curators, they help inspire and navigate experiences for their members, old and new, to discover their own Shangri-La.
(Creative Direction: Superunion)
(Design Director: Gianluca Crudele)
(Design: Emily Kwok & Kylie Lee)
︎︎︎ CONCEPT
︎︎︎ VISUAL IDENTITY
︎︎︎ VISUAL IDENTITY
