Beauregards is a luxury multi-brand travel retail concept founded by fashion stylists and insiders Kim Bui Kollar and Kelly Wong. They curate a distinctive selection of holiday and resort wear, featuring leisure, gym, swim, and occasion apparel, alongside elegant accessories and exquisite jewelry. Many of these pieces are making their debut in Hong Kong, with the brand's first store located in the Rosewood Hotel.

Inspired by the coconut - a unique fruit that has  a variety of textures, Beauregards reflects the playful eclectic styles of resort wear. Summer is season of escapism. The brand embodies the essence of sun-kissed days at the beach, evoking the golden glow of a copper sunset.


(Image Credits: @thebeaureguards)
(Creative Direction: Thirty30 Creative, with Victoria Tang-Owen)
︎︎︎ CONCEPT

︎︎︎ VISUAL IDENTITY

︎︎︎ APPLICATION PRODUCTION